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South Australia has its moment in the spotlight this weekend when the Santos Tour Down Under rolls into town.
From its start in Adelaide on January 19, through to the finish a week later, our region will be on national and international television and internet screens like never before.
“South Australia is one of the nation’s great secrets. We have a lifestyle here that would be the envy of the world – food, wine, beaches, culture, sport – but much of the focus remains on the eastern states and on Western Australia,” said Professionals CEO, Ted Piteo.
“There are those of us living in Adelaide who enjoy that our city offers such work/balance benefits… we may not want to share. The reality though is we need to increase our population to help power our city in the years ahead.
“The exposure big events like the Tour Down Under, the Clipsal and the international cricket games offer us is gold, but the Tour is the only one to get out in our regions and show viewers the charm of our tourism towns and countryside.”
If watching the tour makes you long to visit South Australia, or explore the opportunities our state offers for employment, education or lifestyle, contact any of your Professionals offices. We’re proud of our stunning state, and we’ll be glad to show you our secrets!